Does HostCry include Free DNS Management with .direct domains?

Yes. Every .direct domain registered or transferred to HostCry includes free DNS management via our client portal. You can create and update A, AAAA, CNAME, MX, TXT, and SRV records, configure custom nameservers, or point your .direct domain to Cloudflare, Google Workspace, Microsoft 365, Shopify, or any hosting server.

How do I transfer my existing .direct domain to HostCry?

To transfer your .direct domain to HostCry, unlock the domain at your current registrar, request the EPP / Authorization Code, and initiate a transfer order on HostCry for AED 163.99. Once approved, the transfer completes automatically without DNS downtime.

Is a .direct domain good for Google SEO in the UAE?

Yes. Google treats generic top-level domains and modern extensions equally in search rankings, while country-code extensions provide strong geographic signals. Having an exact-match keyword or clean brand name on a .direct domain helps improve click-through rates (CTR) and brand recall in the UAE.

What payment methods can I use to buy a .direct domain in the UAE?

HostCry supports UAE Visa/Mastercard, Apple Pay, Bank Transfer & Crypto for instant .direct domain checkout in AED. Your domain is registered and activated automatically as soon as payment is confirmed.

.direct Domain Registration UAE — Buy .direct for AED 62.99/yr

Name: .direct Domain Registration UAE
Brand: HostCry
SKU: DOMAIN-TLD-DIRECT-AE
Price: 62.99 AED
Availability: InStock

Why Register a .direct Domain in the UAE?

Everything you need to know about the .direct namespace, registration rules, and brand impact.

The .direct domain extension is a Generic Top-Level Domain (gTLD) designed for direct online stores, retail brands, and e-commerce catalogs. Whether you are launching a new startup in the UAE, protecting your existing company trademark, or building a high-converting landing page, registering a .direct domain gives you a clean, memorable web address where short, exact-match names are still widely available.

At HostCry, you can register your .direct domain in the UAE for AED 62.99 per 1-year registration term, with transparent renewal pricing at AED 163.99. Every .direct registration includes full DNS record management (A, AAAA, CNAME, MX, TXT, SRV), instant domain forwarding, registrar lock protection against unauthorized transfers, and seamless one-click connection to HostCry Shared, WordPress, or KVM VPS hosting.

From an SEO perspective, Google and major search engines treat .direct domains on equal technical footing with legacy extensions when ranking relevant content, while users in the UAE immediately recognize the relevance of a .direct address in search results and marketing campaigns. You can check live .direct availability instantly using our real-time search engine above and complete checkout using UAE Visa/Mastercard, Apple Pay, Bank Transfer & Crypto.

.direct Quick Facts (AED)

Extension .direct
TLD Classification gTLD (Shopping & Retail)
Registration Price AED 62.99 / yr
Renewal Price AED 163.99 / yr
Transfer Price AED 163.99
Minimum Term 1 Year
Free Anycast DNS Included

Transfer Existing .direct Domain Pair your .direct domain with UAE Web Hosting →

Who Should Register a .direct Domain?

Four high-impact ways businesses and creators use .direct domains in the UAE.

Primary Brand & Website Address

Launch your main website on yourbrand.direct to secure a short, memorable, exact-match domain name for direct online stores, retail brands, and e-commerce catalogs.

Defensive Brand & Trademark Protection

Already own the .com? Register the matching .direct extension to prevent competitors or cybersquatters from impersonating your brand.

Targeted Marketing & Product Launches

Create dedicated microsites, ad campaign landing pages, or regional portals on a .direct domain with higher ad click-through rates.

Custom Professional Business Email

Pair your .direct domain with professional email ([email protected]) and full SPF, DKIM, and DMARC authentication.

.direct Registry Specifications & Technical Policy

Technical requirements, character length limits, and DNS capabilities for .direct domains.

Extension Type

gTLD (.direct)

Registration Period

1 – 10 Years

Domain Name Length

2 – 63 Characters

Free DNS Management

Included (A, AAAA, CNAME, MX, TXT)

WHOIS Privacy Protection

Supported / GDPR Redacted

Domain Theft Lock

Registrar Lock Included Free

DNSSEC & HTTPS Policy

DNSSEC Supported

IDN (International Characters)

Supported (Punycode / IDN)

.direct Multi-Year Cost Breakdown (AED)

Lock in your .direct domain for multiple years to protect your brand and avoid annual renewal reminders.

Term Length	Total Cost (AED)	Effective / Year
1 Year Standard 1-year initial registration	AED 62.99	AED 62.99/yr
2 Years 1st year registration + 1 year renewal	AED 226.98	AED 113.49/yr
3 Years Recommended for startups & growing brands	AED 390.97	AED 130.32/yr
5 Years 5-year multi-year lock & SEO stability	AED 718.95	AED 143.79/yr
10 Years Maximum 10-year registration period	AED 1,538.90	AED 153.89/yr

Compare .direct vs Popular & Peer Extensions

Side-by-side registration and renewal pricing in AED.

Extension	Category	Register	Renew
.direct Viewing	Shopping & Retail	AED 62.99 / yr	AED 163.99 / yr
.com	Popular	AED 46.33 / yr	AED 59.57 / yr
.net	Popular	AED 56.99 / yr	AED 56.99 / yr
.org	Popular	AED 39.99 / yr	AED 57.99 / yr
.shop	Shopping & Retail	AED 17.99 / yr	AED 149.99 / yr
.store	Shopping & Retail	AED 19.99 / yr	AED 98.99 / yr
.auction	Shopping & Retail	AED 139.99 / yr	AED 139.99 / yr
.baby	Shopping & Retail	AED 31.99 / yr	AED 246.99 / yr

Frequently Asked Questions About .direct Domains

Everything you need to know about registering, renewing, and managing a .direct domain in the UAE.

You can register a .direct domain in the UAE with HostCry for AED 62.99 for 1 year. The standard renewal price is AED 163.99 per 1 year, and transferring an existing .direct domain to HostCry costs AED 163.99 (which includes a renewal extension). All prices are displayed transparently in AED.

The .direct domain extension is a Generic Top-Level Domain (gTLD) widely used by direct online stores, retail brands, and e-commerce catalogs. Because it is memorable and industry-relevant, businesses and individuals register .direct domains for primary websites, product launches, custom email addresses, and defensive brand protection.

Most .direct domain registrations are open to businesses, organizations, and individuals worldwide on a first-come, first-served basis with no local company incorporation required. Your domain name can be between 2 and 63 characters using letters, numbers, and hyphens.